YOUR ONLINE VISIBILITY
You Have To Be Seen If You Want To Sell
Just having a “pretty fancy” website may not be enough – if the name is too long or the content is poor it may be difficult to find and may not appear high in search engine listings like Google.
Content is King
It’s still true, the higher quality your content & the more of it, the more likely the search engines are to consider it relevant and “indexable”.
DISCOVER HOW TO BUILD YOUR BRAND
If you have invested, or yet to invest, in a customer facing website then why not take the time to get the best results you can for your money?
As with most names & addresses, the shorter yours is, the easier it is for people to remember it, especially if they found you by accident the first time. A Domain name can “make or break” your online business. There are providers who may be able to “catch” that name for you and help you build your brand.
It’s commonplace for the major search engines to base part of their decision to rank a website on its name. A URL (the bit in front of the .com / .co.uk etc.) with the right words for your business can make a big difference in where you get seen online so ti's worth taking the time to find one.
WHAT IS A DOMAIN?
Most people would think of a Domain Name as the name of a website. Something that starts with “www.” and ends with “.com”
In effect, a domain name is just a personalisation of an IP address – if you go to the IP address 220.127.116.11 you will see what I mean (I doubt many people knew who it was before you clicked the link).
As a really convenient invention they have now developed into separated domains such as .net / org. / .edu / .gov / .co.uk and more. In the early days the UK was going to use “.gb”, however you will now find .co.uk / .org.uk as the most popular extensions here.
WHAT IS SEO?
Search Engine Optimisation (SEO) is about getting a website to turn up in a web-search for words or phrases.
At its simplest level, having good SEO is about making your content relevant, interesting and "in-line" or congruent with the products or services that you have on offer. It's not just about links to your website, it can also be about how it internally links, the content and overall structure of the site itself.
A major search engine like google uses an algorithm (which it updates regularly) to dictate which websites appear first in any search query & it's important to strike a balance of many things to get the best results.
Just for fun, here are some statistics You can find more info here.